@adnams – Jack Brand Innovation IPA


You may have noticed that the beer reviews have slowed down a bit…  I used to review pretty much every beer that I came across; but now there’s so much beer about the place that I’m having a hard job keeping up – and to be quite honest I hate reviewing mediocre beer and having to say “well, it’s sort of OK” and then trying to spin that out for about 300 words or so.

So: new year, new rules.

I will review beers that I think are great, novel or just damn tasty.  I will also pour extra effort into articles about brewing and even a bit about bread-making – plus a few exciting fermentation-based side projects.  Looking at the site statistics, it seems that brewing articles are the most well-received…so there’ll definitely be more of those…

Anyway, here’s a beer that I do think is great: Adnams Jack Brand Innovation IPA

Pouring a very lovely amber colour, with a fine head that rapidly drops to a wispy covering – this looks like a proper “craft” IPA.

At 6.7% you know that it’s going to be big and worth having, so lets get on with it.

The aroma is very special: dank – but not oppressively so – with a great big breakfast grapefruit, pines and peppery top layer that, with further sniffing, reveals a firm underscore of freshly-cut blood oranges and a final lovely and lasting burnt bitter-orange note.  It’s big, it’s bold but it isn’t brash; alluringly hopped, that’s my term for it.

Upon tasting there’s big mouth-filling malts, a very welcome alcoholic warmth and a silky-smooth body that showcases a whirl of taste sensations – all vying for your attention: sharp citrus and grapefruit pithiness, dark demerera sugar, lemons ‘n’ limes, pines and deep meaningful dankness; spiciness abounds and runs up against more deep dankness to leave you – quite frankly – all post-coital glowy and lolling about.

Then of course the beer whispers “shall we do it again?” and before you know it you’re rolling about the floor, in IPA heaven again…

God, I need to take a shower now.

Buy some today.  Not just because it’s good, but because it’s good and attractively priced, being available from the Adnams online shop for £18.99 for 12.  That’s about £1.50 a bottle – contrast that with offerings from other brewers that are on a par, taste-wise, with Innovation IPA…

I know Adnams have scale on their side, but they are producing excellent beer…at scale.


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